Movida
Art direction
Animation
Editing
Illustration
The car rental company Movida acquired a very strong digital presence in recent years, and with that it was necessary to renew its brand, creating a more dynamic visual identity through various campaigns on all its social networks.
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The focus was on demonstrating the ease of services offered, support for cultural events and greater concern for the company's sustainable development.
Arts for one of Movida's first 360 campaigns, which launched its first slogan, "Turn the key": a phrase that summarized the company's practical and hassle-free rental service, as well as relating this ease to opportunities for new experiences in customers' lives.
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KV: Talent
Série de vídeos ''Como alugar?'', que demonstra o passo a passo prático e as vantagens de diversos serviços de aluguel de veículos que a Movida oferece.
This video was created with all of Movida's partner influencers to promote the various services and benefits that the rental company offers.
Social media videos promoting two services offered by Movida:
Movida Zero KM is a subscription-based rental service for new cars for those who don't want to deal with all the paperwork for a brand new car.
Movida Cargo, a utility vehicle rental service for companies.
Web page and videos created to promote Movida's Web Check-in service. Through the app or website, customers can book rentals in advance and generate a QR code to present at the store to pick up the car. This service was essential during the pandemic, as it reduced contact between customers and staff.
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KV: Talent
